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Curated Questions

Celebrating The Power Of Questions

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#99 Wanda Herndon: What Are They Really Asking? | Former Starbucks SVP on the Second Question

" I had to start trying to think beneath the questions: what are they really saying?" - Wanda J. Herndon

Wanda J. Herndon trained as a journalist, then spent forty years on the other side of the notebook. Dow. DuPont. Eleven years as Starbucks SVP of Global Communications while the company grew from 550 stores to more than 11,000.

Her curiosity starts with a middle child in Flint, Michigan, who wore out her siblings asking why. She describes learning, after being misquoted, to ask what a reporter is really asking. She calls listening a discipline she never mastered. And the question that carried her through divorce: what is this moment trying to teach me?

Crisis work as a puzzle solved with who, what, why, when, where, how. Mentoring as a two-way street. Why she always asked Howard Schultz why. Being the CEO of you. Owning Flint rather than letting others define it.

And her right now question: will we survive this chaos, and what can I do to help?

This Curated Questions episode can be found on all major platforms and at CuratedQuestions.com.

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tags: Wanda Herndon, Wanda J. Herndon, W Communications, Working Class to Breaking Glass, Curated Questions, Ken Woodward, Starbucks, Howard Schultz, Starbucks communications, global communications, corporate communications, strategic communications, crisis communications, media relations, public relations, employee communications, executive communications, brand building, reputation management, Dow Chemical, DuPont, Flint Michigan, Michigan State University, journalism, the Great Migration, memoir, Black women leaders, women in leadership, corporate leadership, mentoring, mentorship, sponsorship and advocacy, career advice, self-definition, resilience, listening skills, the art of asking questions, curiosity, lifelong learning, Alpha Kappa Alpha
categories: Connection, Leadership, Listening, Mental Wellness, Personal Growth, Equity, Imagination, Journalism, Strategy, Black Women, Community
Wednesday 09.02.26
Posted by Kenneth Woodward
 

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