#99 Wanda Herndon: What Are They Really Asking? | Former Starbucks SVP on the Second Question

" I had to start trying to think beneath the questions: what are they really saying?" - Wanda J. Herndon

Wanda J. Herndon trained as a journalist, then spent forty years on the other side of the notebook. Dow. DuPont. Eleven years as Starbucks SVP of Global Communications while the company grew from 550 stores to more than 11,000.

Her curiosity starts with a middle child in Flint, Michigan, who wore out her siblings asking why. She describes learning, after being misquoted, to ask what a reporter is really asking. She calls listening a discipline she never mastered. And the question that carried her through divorce: what is this moment trying to teach me?

Crisis work as a puzzle solved with who, what, why, when, where, how. Mentoring as a two-way street. Why she always asked Howard Schultz why. Being the CEO of you. Owning Flint rather than letting others define it.

And her right now question: will we survive this chaos, and what can I do to help?

This Curated Questions episode can be found on all major platforms and at CuratedQuestions.com.

Be sure to subscribe to the weekly Curated Questions Dispatch newsletter for more fun with questions and curiosity! (https://substack.com/@curatedquestions)

Keep questioning!

#94 Ken Woodward: The Station Never Called: The Listener's Question

"Listening is not real until the listener makes a sound back." - Ken Woodward

A sound-powered telephone runs on nothing but the sound of your own voice. No battery. No amplifier. I served on submarines, and I never forgot the joke we played on every new sailor: we sent him hunting the whole ship for batteries that do not exist. The power was in him the entire time. He only had to speak.

This is a solo episode about listening. About the repeat-back, the discipline of saying a message back until it lands correctly. About a 2025 study that found the follow-up question is the clearest sign that real listening is happening. About what Dr. Haru Yamada taught me, that to ask and to listen are one motion.

And it is about one officer I served with, a question I never asked him, and why I let it go unasked. The circuit is always live. Who is the station you have never called?

This Curated Questions episode can be found on all major platforms and at CuratedQuestions.com.

Be sure to subscribe to the weekly Curated Questions Dispatch newsletter for more fun with questions and curiosity! (https://substack.com/@curatedquestions)

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#78 Ken Woodward: The Question Asked in the Wrong Room

"Those scripts are not wisdom. They are load-bearing walls for other people's power." - Ken Woodward

Every room has a question nobody asks. Sometimes that's a failure of courage. Sometimes it's something else entirely, a hierarchy so explicit it pre-sorts who is permitted to speak before anyone opens their mouth.

In this episode, Ken reflects on a $100M federal acquisition program derailed by a senior stakeholder who wielded disruption as a weapon. The question that could have changed the outcome existed. It just never reached the person who needed to hear it.

Drawing on that experience, a chance conversation with a Vietnamese businessman named Kien, and the current civic moment, Ken explores why we swallow necessary questions, and what it costs us when we do. He offers a ladder of micro-courage for asking harder questions at every level of power, from the private to the public square.

One braver question. That's the practice. That's where it starts.

Fellow pilgrims, this one's for the rooms we've all been in.

This Curated Questions episode can be found on all major platforms and at CuratedQuestions.com.

Be sure to subscribe to the weekly Curated Questions Dispatch newsletter for more fun with questions and curiosity! (https://substack.com/@curatedquestions)

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#57 Jaimie Reese: Building Enduring Trust Through the Questions We Ask!

"When you have a trusting environment, it is exactly to hold each other accountable." - Jaimie Reese

What does it take to build trust in one of the world’s largest bureaucracies? Former U.S. Navy Senior Executive (SES) Jaimie Reese joins Ken Woodward to explore how genuine curiosity and courageous questioning can reshape systems, teams, and lives. From the aftermath of 9/11 to boardrooms and the Pentagon, Reese shares hard-won lessons on leadership, timing, and the art of listening when stakes are high.

Through stories that move from crisis to calm, she unpacks why trust isn’t granted by authority but earned through everyday inquiry—how slowing down, asking better questions, and truly hearing the answers can transform any organization. Jaimie traces the invisible threads between humility, communication, and change, revealing what happens when leaders replace certainty with curiosity.

This episode challenges every listener to reimagine leadership as an ongoing dialogue. Because, as Jaimie reminds us, “Leadership is a conversation you have with the future—one question at a time.”

This Curated Questions episode can be found on all major platforms and at CuratedQuestions.com.

Keep questioning!

#34 MK Palmore: From FBI Interrogations to Corporate Conversations

In this episode of Curated Questions, host Ken Woodward engages MK Palmore, an expert in cybersecurity and leadership, in a holistic conversation about the nuances of interviewing, the significance of psychological safety, and the impact of people-centered leadership. MK, a former FBI special agent, shares the invaluable lessons he's learned from his diverse career spanning the US Naval Academy, the Marines, Silicon Valley, and his own start-up, Apogee Global RMS. He reveals the power of strategic silence in eliciting critical information during interviews, his unique approach to fostering team growth and leadership, and how his constant curiosity has been a driving force in his professional journey. Listeners will gain practical insights on improving their questioning techniques, building trust within their teams, public speaking, and leveraging artificial intelligence to enhance productivity and learning.